Pak Suzuki Motor Company has reportedly discontinued the Suzuki Every VX in Pakistan, causing a stir among local buyers. Although no official announcement has been made yet, multiple reports suggest that the base VX variant of the popular Every model is no longer available.
What Happened to the Suzuki Every VX in Pakistan?
Social media users and automotive enthusiasts noticed that the Suzuki Every VX has vanished from Pak Suzuki’s official website. Previously, both VX and VXR variants were listed, but now only the VXR remains. This sudden disappearance indicates that the VX variant may have been quietly phased out.
Industry insiders speculate that the move could be linked to low demand for the base model. Interestingly, just days prior, Suzuki announced a Rs. 350,000 discount on the Every VXR but made no mention of the VX variant in its promotions. The omission has fueled further speculation about the VX’s discontinuation.
Suzuki Every VX: A Quick Recap
The Suzuki Every VX was launched in Pakistan in October 2024, replacing the long-running Suzuki Bolan. Designed as a modern and efficient alternative, the Every was marketed to meet the growing demand for safety, comfort, and versatility in both commercial and family use.
While the VXR variant continues to be available, the VX served as the entry-level option for budget-conscious buyers seeking a reliable multi-purpose vehicle. Its discontinuation leaves only the higher-spec VXR, which may affect first-time buyers or small business owners who preferred the base variant.
Possible Reasons Behind the VX Discontinuation
Several factors may have influenced Pak Suzuki’s decision to discontinue the VX variant:
1. Limited Demand
Market analysts suggest that the VX variant might not have performed as expected in sales, prompting the company to focus on higher-margin VXR units.
2. Marketing Strategy Shift
By offering discounts on the VXR, Suzuki could be encouraging buyers to opt for the more feature-rich model instead of maintaining the base VX.
3. Streamlining Product Lineup
Discontinuing underperforming models can help manufacturers optimize production costs and focus on models with stronger market demand.
Impact on Suzuki Buyers in Pakistan
The discontinuation of the Suzuki Every VX may affect both individual buyers and small businesses that relied on the affordable entry-level model. However, the Every VXR still offers the same practical features, albeit at a higher price. Buyers interested in the VX may need to explore used markets or consider the VXR if they want a new vehicle.
Conclusion
The Suzuki Every VX discontinuation in Pakistan highlights how automotive companies adjust their product lineups based on market demand and strategic priorities. While the company has not yet issued an official statement, the removal of the base model is a clear sign of changing priorities.
For now, the Every VXR remains the go-to option for those seeking a modern, versatile, and reliable vehicle in Pakistan.
